E-commerce in Norway

Norway is one of the wealthiest countries in Europe. With a per capita purchasing power of around 28,100 euros (2025), the country is currently 8th in Europe and second in Scandinavia, after Denmark.

With an internet penetration rate of 99 %, Norway is one of the most digitally developed markets in Europe. Around 83 % of internet users regularly shop online, making Norway a mature but fast-growing market. Annual e-commerce growth of around 13% is forecast until 2029.

A particularly relevant trading partner outside Scandinavia is Germany, which accounts for 11.5 % of Norway's import volume. This gives German retailers a strategic advantage when entering the market.

In Norway, credit cards souch as Visa and Mastercard are among the most frequently used means of payment, while Vipps is very popular as a mobile payment solution and Buy Now, Pay Later offers - especially via Klarna - are becoming increasingly important among younger target groups.

The Norwegian e-commerce market is characterised by a mix of international and local platforms. The most important include:

PostNord is one of the most popular delivery companies in Scandinavia, including Norway, and is trusted by online shoppers from northern Europe and beyond. With the most extensive distribution network in the Nordic countries and a wide range of delivery options for consumers to choose from, PostNord brings e-commerce retailers and their customers closer together.

Anyone shipping goods to Norway has two options at customs: the regular customs procedures or the simplified VOEC procedure. Which one is worthwhile depends on the type and size of the shipment as well as the value of the products and the company structure.

Norway raises a import sales tax (MVA), which is due either upon import (regular customs procedure) or directly upon purchase (VOEC procedure).

With a return rate of 29%, Norway is well above the European average. Returns are preferably made via Parcel stations Or via Doorstep Collection - simple, transparent processes are crucial for customer satisfaction.

Customs duties and taxes may also apply to returned goods. Depending on the shipping method, a return can even be subject to customs repayment - an expensive and impractical solution.

The VOEC procedure Offers support here. Well thought-out returns management is crucial to ensure that shipping to Norway runs seamlessly and offers customers an optimal shopping experience.